Daytona was established in 1986 by Palle Murmann, who bought and sold classic cars worldwide.

For three decades, Palle operated a showroom on Hellerup Strandvej, where many children would ask their parents to stop, so they could admire the cars and dream big.

At the time, classic car dealerships were rare in Denmark, and Palle Murmann was a true pioneer in the field. The cars displayed in the windows of Hellerup Strandvej brought my passion for automobiles, which I had only seen in magazines, to life.

Over the years, Palle has owned some of the finest cars in Daytona’s inventory, including Aston Martin, Ferrari, Jaguar, Lamborghini, and more.

With a background as a mechanic, I’ve always been exited about fascinating cars and mechanics.

My passion for race cars began in my youth when I started go-karting in 1978. As historic motorsport gained popularity, my interest evolved, allowing me to combine classic cars and racing. I was one of the first participants in the Historic Sports Section, which later became HMS in Denmark. This passion continues today, with my son also an enthusiastic participant.

For the past decade, Palle Murmann and I have discussed my eventual takeover of the Daytona name, and in 2024, it became a reality. I am deeply grateful to Palle for entrusting me with the responsibility of preserving the Daytona legacy. Palle has always been respected for his authenticity, dedication, and vast knowledge of cars.  I will strive to continue his work.

Ulrik Weiss